Blog

24
Mar

Superior Website Content Helps Boost Conversion Rates

Great Website Content Helps Generate Web TrafficHaving a new website designed is all well and good, but without solid and engaging website content you are going to find that your web traffic doesn’t hit the levels that you expect and you’ll achieve far fewer conversions that you would like.

Creating great website content is no easy task. You need to consider the needs of your website visitors and how your content can best meet those needs. By following these tips, you can start to create content that boosts site traffic and conversion rates. Read more

1
Mar

7 Advantages of Social Media For Business

Social Media IconsRegardless of the type of business you’re running, social media can help your company connect more strongly with your audience, and contribute to the all-round development of your business, from customer support to marketing and sales.

Social media platforms like Facebook, Twitter, Pinterest, Linkedin, Instagram, etc are free, but you do need a strategy and invest time in generating new content. If you’re still hesitating about joining the social media boom, take a look at the seven advantages of social media for business. Read more

23
Feb

How to Use Google AdWords to Steer Your Organic SEO Marketing Strategy

SEO MarketingMany online marketers continue to divide their efforts between Google’s contextual web-based advertising platform AdWords, which promises fast results but, like any form of advertising, costs money, and organic SEO marketing. Search engine marketing focuses on page and content optimization and generally costs less than ongoing Adwords advertising, although it generally takes longer before showing results. That said, both AdWords and organic SEO marketing have come a long way since their early days. Both options have reached a point where they can complement and even inform each other. Even if you are among those committed to organic SEO marketing and prefer it to direct advertising, Google’s AdWords can still be of use to you. Here’s how. Read more

18
Feb

What Is Online Marketing?

What is Online MarketingA simple answer to “what is online marketing?” would be that online marketing, also known as Internet marketing or search engine marketing, is a set of tools and practices for promoting products, services, and brands on the Internet. Online marketing can be used to promote both physical products available in brick-and-mortar shops and purely digital products, such as e-books or premium website templates.

Unlike traditional marketing, which is often limited by location and other factors, online marketing can reach more channels more quickly, while using tools that are not available to traditional marketers. It’s important to understand, however, that online marketing and traditional marketing are not mutually exclusive; they can one work together, one complementing the other, to improve reach and increase results. Read more

15
Feb

Online Marketing For Small Businesses
10 Ways to Make It Work For You

Marketing Ideas for small business

In recent years, online marketing for small businesses has grown beyond search engine optimization and pay-per-click advertising to include a wealth of other strategies, including social media marketing and content marketing. Whether you own a small business or coordinate the marketing efforts of one, here are 10 online marketing strategies that can help you improve your results. Read more

1
Feb

The Best Salesman You Can
Hire Is Already On Your Team

Making sales with a websiteThere’s a salesman on your team that works 24/7/365 for your business. He doesn’t need to be paid on commission, he doesn’t need health insurance, he doesn’t need a smartphone with an unlimited data plan, nor do you have to pay for his travel expenses. This salesman travels all over the world selling your products and services, yet he is always within reach. He is none other than your website. He can be very persuasive, he can help people discover your brand, products, and services, he can turn prospects into customers, and he can answer many of the questions your customers have. He can do all that, and more, but only if you treat him right. Read more

26
Jan

How to Generate Blog Topic Ideas
By Answering the Right Questions

Ideas for blog topicsComing up with blog topic ideas and generating engaging content for your business blog can be a pain, especially if you’re committed to providing your audience with fresh content. It becomes even more difficult if you’re a small local business in an industry where exciting things don’t happen too often. Even when there’s a lot going on in your industry, it can still be challenging to find topics that have not yet been exhausted by your competitors. So, how can you come up with great blog topic ideas? Read more

19
Jan

How to Improve Your Local Internet Marketing Efforts

web marketing strategyDid you know that there are over 4 billion local desktop queries every month in the US alone? Or that over 50% of mobile searches are local? These numbers speak for themselves. Making local Internet marketing a priority is a sure way to generate more traffic and increase conversion rates. Whether you already have a local web marketing strategy in place or have just begun to systematize your SEO efforts to create one, here’s what you can do to make the most of local Internet marketing. Read more

5
Jan

How to Succeed at B2B Marketing Online

Successful B2B online Marketing

With the appropriate strategy, B2B marketing online is a cost-effective way to increase brand awareness, improve your search engine ranking, and increase your B2B sales. Failing to leverage the power of the internet will cost your business visibility and sales. In order to succeed at B2B marketing online, you have to ensure your business website is easy to find, attracts and engages your prospects and gives them a reason to get in touch. Read more

22
Dec

5 Reasons Why Your Small Business Website Needs Search Engine Optimization

Search Engine Optimization Word CloudIt’s remarkable how many business owners who are keen on growing their sales and profits, refuse to believe that search engine optimzation can make a difference in attracting new customers.

Not familiar with the basics of SEO (Search Engine Optimization)? It’s the practice of improving a website’s search engine ranking by optimizing the content for relevant keywords, building strong backlinks, and engaging in content marketing. Search engine optimization helps websites attract targeted prospects.

Today, your prospects rely overwhelmingly on the search engines to help them find the products and services you sell. If your website doesn’t appear on page one of the search results, you are missing out on a lot of new business. Read more

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