When was the last time you used Google, Bing or Yahoo to find a service, solution provider or an answer. It was likely today. For many, it’s multiple times per day.
Your prospects and clients are doing the exact same thing.
So the question becomes, can they find your website on page one of the search results? If not, your business doesn’t exist in the eyes of your prospects. It’s not even in the running to be considered.
That’s today’s business reality. A recent study completed by Ipsos Media and Google found:
“A short note to thank you once again on the website
you built for us and the followup Search Engine
Optimization. It’s been just over a year that our new
website has been up. The difference it’s made for our
business is noteworthy. I attribute that to our “new” online
presence. Prospective and existing clients appreciate
the quality of the information and we really appreciate
how it has helped us win new business. Being on page
one of the search results with a high quality website,
really does make a difference. I just wish we would have
worked with you sooner”.