Not familiar with the basics of SEO (Search Engine Optimization)? It’s the practice of improving a website’s search engine ranking by optimizing the content for relevant keywords, building strong backlinks, and engaging in content marketing. Search engine optimization helps websites attract targeted prospects.
Today, your prospects rely overwhelmingly on the search engines to help them find the products and services you sell. If your website doesn’t appear on page one of the search results, you are missing out on a lot of new business.
Why give your competitors the opportunity to “eat your lunch” and perhaps even put you out of business? An online marketing strategy, a solid up-to-date website, and an SEO program can do wonders for attracting, engaging and converting your ideal prospects into customers.
The following five reasons should help you see the importance of getting started.
Of all online marketing strategies, SEO is the most effective and affordable. Unlike paid listings, ads, and other costly online marketing techniques that stop working the minute you stop paying for the ads, SEO focuses on improving your website content, tags, pages, navigation, and design to naturally boost your search rankings. SEO requires work and does take time before it shows results, but the amount of non-stop, highly relevant traffic it can bring and continue to bring can be impressive.
Mobile traffic is increasing every day and cannot be ignored. Today, when so many mobile users use Google to find local businesses on their smartphones and tablets, SEO is the most cost-effective way for your business to generate targeted mobile traffic. By investing in search marketing, you make your website more visible for mobile users, who will be more likely to call you, visit your location, and buy your products and services, either online or physically. Search engine optimization provides consistent long-term results and improves your online brand image and visibility.
Search engine optimization can make the difference between two equally matched businesses. You may offer products and services that are as good or even better than those of your competitors, but if your website doesn’t rank on page one of Google’s search results for both desktop and mobile searches, your competitors websites who are will get the business.
SEO is not optional but a fundamental requirement if you are serious about building your business.
Unlike many other marketing strategies, search engine optimization cannot become ineffective or obsolete because it works on improving your website and content. Google has always focused on providing online searchers with the best content and the most authoritative websites available, and search engine optimization aims to provide just this, especially when it includes content marketing. Google won’t change its search and ranking criteria anytime soon. The fundamental attributes of search engine optimization will remain the same. Online search is here to stay.
When you search for a business, product, or service, you use Google, don’t you? It’s the same with most people — they search for the business they need.
Nothing beats the Internet and online search when it comes to convenience, speed, and usefulness when the goal is locating a business. Instead of depending on traditional methods of buying ads, paying for leads or cold calling, inbound marketing focuses on creating quality content that attracts prospects to your business. SEO will help you maximize the power of inbound marketing.
Curious to see how well your website competes against your competitors? The first place to start is with our free, no obligation website audit. It only requires you to type in your website address and our proprietary software will grade your website in much the same way a search engine does. The audit takes only a minute or two. Once complete, you’ll receive a PDF report including recommendations to improve your website.