Many online marketers continue to divide their efforts between Google’s contextual web-based advertising platform AdWords, which promises fast results but, like any form of advertising, costs money, and organic SEO marketing. Search engine marketing focuses on page and content optimization and generally costs less than ongoing Adwords advertising, although it generally takes longer before showing results. That said, both AdWords and organic SEO marketing have come a long way since their early days. Both options have reached a point where they can complement and even inform each other. Even if you are among those committed to organic SEO marketing and prefer it to direct advertising, Google’s AdWords can still be of use to you. Here’s how. Read more
Not familiar with the basics of SEO (Search Engine Optimization)? It’s the practice of improving a website’s search engine ranking by optimizing the content for relevant keywords, building strong backlinks, and engaging in content marketing. Search engine optimization helps websites attract targeted prospects.
Today, your prospects rely overwhelmingly on the search engines to help them find the products and services you sell. If your website doesn’t appear on page one of the search results, you are missing out on a lot of new business. Read more
There are few things more frustrating for a business owner than spending time on their website only to find that a simple Google search shows that it isn’t being ranked by search engines. In the worst case scenario, the business website may not even be showing in the index, no matter how far through the listings you go.
There are many reasons why your site may not have entered a search engine’s index Read more
With 94% of consumers now using search engines (especially Google) to find information on local businesses, optimizing your website to attract and engage those prospects should be one of your main priorities. Read more
Google has recently revealed that it may remove Google My Business listings that appears to be inactive or outdated. If you haven’t logged in your Google My Business Account for six months or more, your Google local listing for your business may be in danger. At first, Google will send an email warning you of your inactive listing, and then, if you fail to respond to it, your business listing will be… Read more
Online marketing can be a tricky subject at the best of times. To improve your online marketing results for your bricks and mortar business evaluate your efforts against the best online marketing practices that follow.
When used correctly the web can be a very powerful method to market your products and services. How many of the following 10 methods are you using? Read more
Over the last few years the smartphone has become one of the most important tools that a person can have at their disposal. The ability of such devices to connect to the internet opens up a whole new world of possibilities, which the savvy business owner can take advantage of.
As such, it is important to ensure that you have a mobile friendly website so that you don’t lose out on potential customers. Learn the how and why to ensure your website displays properly on a smartphone or tablet. Read more
Web marketing can make any small business become more visible online and attract more customers. But marketing your business online means much more than creating some Google Ads and building a nice Facebook page. Following are five web marketing tips that will help you capitalize on the opportunities that exist online.