Local Search

18
Feb

What Is Online Marketing?

What is Online MarketingA simple answer to “what is online marketing?” would be that online marketing, also known as Internet marketing or search engine marketing, is a set of tools and practices for promoting products, services, and brands on the Internet. Online marketing can be used to promote both physical products available in brick-and-mortar shops and purely digital products, such as e-books or premium website templates.

Unlike traditional marketing, which is often limited by location and other factors, online marketing can reach more channels more quickly, while using tools that are not available to traditional marketers. It’s important to understand, however, that online marketing and traditional marketing are not mutually exclusive; they can one work together, one complementing the other, to improve reach and increase results. Read more

19
Jan

How to Improve Your Local Internet Marketing Efforts

web marketing strategyDid you know that there are over 4 billion local desktop queries every month in the US alone? Or that over 50% of mobile searches are local? These numbers speak for themselves. Making local Internet marketing a priority is a sure way to generate more traffic and increase conversion rates. Whether you already have a local web marketing strategy in place or have just begun to systematize your SEO efforts to create one, here’s what you can do to make the most of local Internet marketing. Read more

22
Dec

5 Reasons Why Your Small Business Website Needs Search Engine Optimization

Search Engine Optimization Word CloudIt’s remarkable how many business owners who are keen on growing their sales and profits, refuse to believe that search engine optimzation can make a difference in attracting new customers.

Not familiar with the basics of SEO (Search Engine Optimization)? It’s the practice of improving a website’s search engine ranking by optimizing the content for relevant keywords, building strong backlinks, and engaging in content marketing. Search engine optimization helps websites attract targeted prospects.

Today, your prospects rely overwhelmingly on the search engines to help them find the products and services you sell. If your website doesn’t appear on page one of the search results, you are missing out on a lot of new business. Read more

15
Dec

Why Isn’t My Business Website Ranking?

Rank Business WebsiteThere are few things more frustrating for a business owner than spending time on their website only to find that a simple Google search shows that it isn’t being ranked by search engines. In the worst case scenario, the business website may not even be showing in the index, no matter how far through the listings you go.

There are many reasons why your site may not have entered a search engine’s index Read more

1
Sep

Local SEO Checklist — How to Make Sure Your Business Appears In Local Search Results

Local Search ChecklistPerhaps you’ve heard the phrase Local SEO, but are not quite sure what it means or if it’s something that will help your business.

With 94% of consumers now using search engines (especially Google) to find information on local businesses, optimizing your website to attract and engage those prospects should be one of your main priorities. Read more

26
Aug

How to Keep Your Google My Business Listing

Google My BusinessGoogle has recently revealed that it may remove Google My Business listings that appears to be inactive or outdated. If you haven’t logged in your Google My Business Account for six months or more, your Google local listing for your business may be in danger. At first, Google will send an email warning you of your inactive listing, and then, if you fail to respond to it, your business listing will be… Read more

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