What Is Online Marketing?

A simple answer to “what is online marketing?” would be that online marketing, also known as Internet marketing or search engine marketing, is a set of tools and practices for promoting products, services, and brands on the Internet. Online marketing can be used to promote both physical products available in brick-and-mortar shops and purely digital […]

How to Improve Your Local Internet Marketing Efforts

Did you know that there are over 4 billion local desktop queries every month in the US alone? Or that over 50% of mobile searches are local? These numbers speak for themselves. Making local Internet marketing a priority is a sure way to generate more traffic and increase conversion rates. Whether you already have a […]

5 Reasons Why Your Small Business Website Needs Search Engine Optimization

It’s remarkable how many business owners who are keen on growing their sales and profits, refuse to believe that search engine optimzation can make a difference in attracting new customers. Not familiar with the basics of SEO (Search Engine Optimization)? It’s the practice of improving a website’s search engine ranking by optimizing the content for […]

Why Isn’t My Business Website Ranking?

There are few things more frustrating for a business owner than spending time on their website only to find that a simple Google search shows that it isn’t being ranked by search engines. In the worst case scenario, the business website may not even be showing in the index, no matter how far through the […]

Local SEO Checklist — How to Make Sure Your Business Appears In Local Search Results

Perhaps you’ve heard the phrase Local SEO, but are not quite sure what it means or if it’s something that will help your business. With 94% of consumers now using search engines (especially Google) to find information on local businesses, optimizing your website to attract and engage those prospects should be one of your main […]

How to Keep Your Google My Business Listing

Google has recently revealed that it may remove Google My Business listings that appears to be inactive or outdated. If you haven’t logged in your Google My Business Account for six months or more, your Google local listing for your business may be in danger. At first, Google will send an email warning you of […]