Superior Website Content Helps Boost Conversion Rates

Having a new website designed is all well and good, but without solid and engaging website content you are going to find that your web traffic doesn’t hit the levels that you expect and you’ll achieve far fewer conversions that you would like. Creating great website content is no easy task. You need to consider […]

How to Use Google AdWords to Steer Your Organic SEO Marketing Strategy

Many online marketers continue to divide their efforts between Google’s contextual web-based advertising platform AdWords, which promises fast results but, like any form of advertising, costs money, and organic SEO marketing. Search engine marketing focuses on page and content optimization and generally costs less than ongoing Adwords advertising, although it generally takes longer before showing […]

What Is Online Marketing?

A simple answer to “what is online marketing?” would be that online marketing, also known as Internet marketing or search engine marketing, is a set of tools and practices for promoting products, services, and brands on the Internet. Online marketing can be used to promote both physical products available in brick-and-mortar shops and purely digital […]

Online Marketing For Small Businesses
10 Ways to Make It Work For You

In recent years, online marketing for small businesses has grown beyond search engine optimization and pay-per-click advertising to include a wealth of other strategies, including social media marketing and content marketing. Whether you own a small business or coordinate the marketing efforts of one, here are 10 online marketing strategies that can help you improve […]

The Best Salesman You Can
Hire Is Already On Your Team

There’s a salesman on your team that works 24/7/365 for your business. He doesn’t need to be paid on commission, he doesn’t need health insurance, he doesn’t need a smartphone with an unlimited data plan, nor do you have to pay for his travel expenses. This salesman travels all over the world selling your products […]

How to Generate Blog Topic Ideas
By Answering the Right Questions

Coming up with blog topic ideas and generating engaging content for your business blog can be a pain, especially if you’re committed to providing your audience with fresh content. It becomes even more difficult if you’re a small local business in an industry where exciting things don’t happen too often. Even when there’s a lot […]

How to Improve Your Local Internet Marketing Efforts

Did you know that there are over 4 billion local desktop queries every month in the US alone? Or that over 50% of mobile searches are local? These numbers speak for themselves. Making local Internet marketing a priority is a sure way to generate more traffic and increase conversion rates. Whether you already have a […]

How to Succeed at B2B Marketing Online

With the appropriate strategy, B2B marketing online is a cost-effective way to increase brand awareness, improve your search engine ranking, and increase your B2B sales. Failing to leverage the power of the internet will cost your business visibility and sales. In order to succeed at B2B marketing online, you have to ensure your business website […]

Why Consumer Reviews Matter For Your Business And How to Generate More Positive Reviews

Consumer reviews published online have become very important for local businesses because no less than 92% of consumers read online reviews before deciding whether to use a local business or not, according to a recent study by Bright Local. One of the key findings of the study is that no less than than 87% of […]

Local SEO Checklist — How to Make Sure Your Business Appears In Local Search Results

Perhaps you’ve heard the phrase Local SEO, but are not quite sure what it means or if it’s something that will help your business. With 94% of consumers now using search engines (especially Google) to find information on local businesses, optimizing your website to attract and engage those prospects should be one of your main […]