Having a new website designed is all well and good, but without solid and engaging website content you are going to find that your web traffic doesn’t hit the levels that you expect and you’ll achieve far fewer conversions that you would like.
Creating great website content is no easy task. You need to consider the needs of your website visitors and how your content can best meet those needs. By following these tips, you can start to create content that boosts site traffic and conversion rates. Read more
Many online marketers continue to divide their efforts between Google’s contextual web-based advertising platform AdWords, which promises fast results but, like any form of advertising, costs money, and organic SEO marketing. Search engine marketing focuses on page and content optimization and generally costs less than ongoing Adwords advertising, although it generally takes longer before showing results. That said, both AdWords and organic SEO marketing have come a long way since their early days. Both options have reached a point where they can complement and even inform each other. Even if you are among those committed to organic SEO marketing and prefer it to direct advertising, Google’s AdWords can still be of use to you. Here’s how. Read more
A simple answer to “what is online marketing?” would be that online marketing, also known as Internet marketing or search engine marketing, is a set of tools and practices for promoting products, services, and brands on the Internet. Online marketing can be used to promote both physical products available in brick-and-mortar shops and purely digital products, such as e-books or premium website templates.
Unlike traditional marketing, which is often limited by location and other factors, online marketing can reach more channels more quickly, while using tools that are not available to traditional marketers. It’s important to understand, however, that online marketing and traditional marketing are not mutually exclusive; they can one work together, one complementing the other, to improve reach and increase results. Read more
In recent years, online marketing for small businesses has grown beyond search engine optimization and pay-per-click advertising to include a wealth of other strategies, including social media marketing and content marketing. Whether you own a small business or coordinate the marketing efforts of one, here are 10 online marketing strategies that can help you improve your results. Read more
There’s a salesman on your team that works 24/7/365 for your business. He doesn’t need to be paid on commission, he doesn’t need health insurance, he doesn’t need a smartphone with an unlimited data plan, nor do you have to pay for his travel expenses. This salesman travels all over the world selling your products and services, yet he is always within reach. He is none other than your website. He can be very persuasive, he can help people discover your brand, products, and services, he can turn prospects into customers, and he can answer many of the questions your customers have. He can do all that, and more, but only if you treat him right. Read more
Coming up with blog topic ideas and generating engaging content for your business blog can be a pain, especially if you’re committed to providing your audience with fresh content. It becomes even more difficult if you’re a small local business in an industry where exciting things don’t happen too often. Even when there’s a lot going on in your industry, it can still be challenging to find topics that have not yet been exhausted by your competitors. So, how can you come up with great blog topic ideas? Read more
Did you know that there are over 4 billion local desktop queries every month in the US alone? Or that over 50% of mobile searches are local? These numbers speak for themselves. Making local Internet marketing a priority is a sure way to generate more traffic and increase conversion rates. Whether you already have a local web marketing strategy in place or have just begun to systematize your SEO efforts to create one, here’s what you can do to make the most of local Internet marketing. Read more
With the appropriate strategy, B2B marketing online is a cost-effective way to increase brand awareness, improve your search engine ranking, and increase your B2B sales. Failing to leverage the power of the internet will cost your business visibility and sales. In order to succeed at B2B marketing online, you have to ensure your business website is easy to find, attracts and engages your prospects and gives them a reason to get in touch. Read more
Consumer reviews published online have become very important for local businesses because no less than 92% of consumers read online reviews before deciding whether to use a local business or not, according to a recent study by Bright Local. One of the key findings of the study is that no less than than 87% of potential customers simply won’t consider a business with low ratings Read more
With 94% of consumers now using search engines (especially Google) to find information on local businesses, optimizing your website to attract and engage those prospects should be one of your main priorities. Read more