With the appropriate strategy, B2B marketing online is a cost-effective way to increase brand awareness, improve your search engine ranking, and increase your B2B sales. Failing to leverage the power of the internet will cost your business visibility and sales. In order to succeed at B2B marketing online, you have to ensure your business website is easy to find, attracts and engages your prospects and gives them a reason to get in touch. Read more
Consumer reviews published online have become very important for local businesses because no less than 92% of consumers read online reviews before deciding whether to use a local business or not, according to a recent study by Bright Local. One of the key findings of the study is that no less than than 87% of potential customers simply won’t consider a business with low ratings Read more
With 94% of consumers now using search engines (especially Google) to find information on local businesses, optimizing your website to attract and engage those prospects should be one of your main priorities. Read more
Online marketing can be a tricky subject at the best of times. To improve your online marketing results for your bricks and mortar business evaluate your efforts against the best online marketing practices that follow.
When used correctly the web can be a very powerful method to market your products and services. How many of the following 10 methods are you using? Read more
Over the last few years the smartphone has become one of the most important tools that a person can have at their disposal. The ability of such devices to connect to the internet opens up a whole new world of possibilities, which the savvy business owner can take advantage of.
As such, it is important to ensure that you have a mobile friendly website so that you don’t lose out on potential customers. Learn the how and why to ensure your website displays properly on a smartphone or tablet. Read more