A simple answer to “what is online marketing?” would be that online marketing, also known as Internet marketing or search engine marketing, is a set of tools and practices for promoting products, services, and brands on the Internet. Online marketing can be used to promote both physical products available in brick-and-mortar shops and purely digital products, such as e-books or premium website templates.
Unlike traditional marketing, which is often limited by location and other factors, online marketing can reach more channels more quickly, while using tools that are not available to traditional marketers. It’s important to understand, however, that online marketing and traditional marketing are not mutually exclusive; they can one work together, one complementing the other, to improve reach and increase results. Read more
In recent years, online marketing for small businesses has grown beyond search engine optimization and pay-per-click advertising to include a wealth of other strategies, including social media marketing and content marketing. Whether you own a small business or coordinate the marketing efforts of one, here are 10 online marketing strategies that can help you improve your results. Read more
Did you know that there are over 4 billion local desktop queries every month in the US alone? Or that over 50% of mobile searches are local? These numbers speak for themselves. Making local Internet marketing a priority is a sure way to generate more traffic and increase conversion rates. Whether you already have a local web marketing strategy in place or have just begun to systematize your SEO efforts to create one, here’s what you can do to make the most of local Internet marketing. Read more
With the appropriate strategy, B2B marketing online is a cost-effective way to increase brand awareness, improve your search engine ranking, and increase your B2B sales. Failing to leverage the power of the internet will cost your business visibility and sales. In order to succeed at B2B marketing online, you have to ensure your business website is easy to find, attracts and engages your prospects and gives them a reason to get in touch. Read more
Generating leads that are interested in your products and services is the first step to increasing sales and profits. Without ongoing and increasing sales volume, you really don’t have a sustainable business.
The question to answer now is: How effective is your online lead generation? Is your website attracting, engaging and converting visitors into prospects and clients? Unfortunately far too many business websites are designed as nothing more than a
digital brochure. Read more
Online marketing can be a tricky subject at the best of times. To improve your online marketing results for your bricks and mortar business evaluate your efforts against the best online marketing practices that follow.
When used correctly the web can be a very powerful method to market your products and services. How many of the following 10 methods are you using? Read more