Coming up with blog topic ideas and generating engaging content for your business blog can be a pain, especially if you’re committed to providing your audience with fresh content. It becomes even more difficult if you’re a small local business in an industry where exciting things don’t happen too often. Even when there’s a lot going on in your industry, it can still be challenging to find topics that have not yet been exhausted by your competitors. So, how can you come up with great blog topic ideas?
Instead of relying on your inspiration alone, or starting from keywords, or brainstorming ideas with a team of freelancers, there’s a faster and more reliable way to generate ideas. Write blog posts that answer the questions that your prospects and customers are already asking. This simple strategy ensures that you come up with blog topic ideas and create content that is both relevant and appealing for your audience. Answering the questions that are being asked helps you build the trust necessary to foster strong client relationships.
If you think that clients and prospects don’t ask relevant questions, think again. This isn’t just about the questions that you or your staff get asked face-to-face. It’s about all those questions that you receive on social media sites like Twitter and Facebook, customer support questions, questions within blog comments, email questions, and all the other questions sent through the contact page on your website or by phone.
It’s likely that questions that keep recurring are also being asked by prospects via Google search. By answering these common questions, you’ll come up with engaging blog topic ideas and content, as well as improve your blog’s search engine ranking.
Using questions as the catalyst for creating worthwhile blog posts requires that you keep track of the questions you are being asked. Prioritize them so that you first answer those asked most frequently. Usually, these questions revolve around your products and services, costs, shipment and delivery, location and contact details, the buying process, warranty, and customer support. Their appeal is great for a large number of prospects and clients. Less frequent questions shouldn’t be ignored either, but you want to identify and focus on those that can provide that little bit of extra information that can convince prospective customers to buy your products or services, sign up for your newsletter, subscribe to your blog and comment on it, or follow you on social media.
Turning questions into blog posts is an effective long-term strategy that can help you produce content that is always fresh and relevant. More than that, it helps to cement your reputation as an authority in your market and build trust. When you appear knowledgeable and trustworthy to prospective customers, it’s much easier to entice them to buy whatever it is you are offering them.