A digital marketing strategy sounds far more complicated than it is. When you market your business online, you want a solid strategy in place. The strategy defines how all the different online assets will work together to position your business as the preferred choice in the minds of your prospects.
When a business doesn’t have a digital marketing strategy, there are two questions I am frequently asked by the business owner. The first, “isn’t my website enough”? And the second “why are all my competitors websites on page one, and my website is no where to be found”?
If you don’t have a digital marketing strategy you may be asking similar questions.
The answer to the first question is that in today’s technology driven world, a website is not enough. Depending on your audience – Google My Business, Facebook, Twitter, Yelp and other social media platforms should be part of how you market.
To answer the second question requires a bit of competitive research. The reasons why a website doesn’t appear on page one are often easy to figure out.
Four out of five of your prospects and customers are using any combination of online search, social media, online ads and online reviews to research their options before buying.
That’s 80% of your prospects who are often ready to buy,
If your business can’t be found on page one of the search results, your business doesn’t exist in the mind of your prospect. That’s bad for business as 98% of internet users never scroll past the first page of the search results.
The key takeaway is that if your business listing or website is not ranked on page one of the search results, you are inviting your competitors to eat your lunch.
Far too many business owners see their website as a necessary expense.
It’s not uncommon for small business websites to sit for years without an update or having new content added. If this describes your situation, it’s likely you’re not aware of the power and significant ROI that can be achieved with a digital marketing strategy that meets your prospects where they are looking for you – online.
We understand you have a business to run and may not have the interest or time to manage or even figure out the best course of action for your online marketing efforts.
That’s why you’ll be pleased to know that you only have to pick up the phone and call us toll-free at 888.359.5562 to schedule a time to discuss your online marketing goals. We’ll show you the options available, a suggested course of action and how to start measuring ROI. That’s the beauty of online marketing, as a digital medium, efforts and results can be tracked. No more marketing blindly and hoping for the best.
Call us today toll-free 888.359.5562. There’s no obligation. You’ll be glad you got the ball rolling on building your business of your dreams.
"Being on page one of the search results with a high quality website, really does make a difference. I just wish we would have worked with you sooner.”
President, Toitures Nord Americaines
"The difference in performance and ROI of our new website developed by Engage Web Media (compared to our previous version) is remarkable. I highly recommend Engage Web Media’s highly skilled and experienced team. You can trust them to provide great service and the best online marketing practices to promote your business online.”
Operations Manager, Montreal West Dentistry
"Engage Web Media has a strong knowledge of marketing strategies, tools and particularly in developing effective websites and creating web traffic. Our website traffic has increased 5 times in the past few months.”
Vice-President & General Manager International Beams
If it’s less than great, you’re indirectly helping your competitors grow their businesses instead of yours.
That hurts where it counts – lower sales, less profits and a struggling business. Put an end to that TODAY!