In recent years, online marketing for small businesses has grown beyond search engine optimization and pay-per-click advertising to include a wealth of other strategies, including social media marketing and content marketing. Whether you own a small business or coordinate the marketing efforts of one, here are 10 online marketing strategies that can help you improve your results.
10 Online Marketing Strategies to Help You Promote Your Small Business
Use a keyword research tool to identify long-tail keywords that are highly relevant to your business and, at the same time, less competitive than broader and more generic keywords.
Invest in local search engine optimization to get an upper hand over larger competitors. Optimize for Google, as it is more widely used than other search engines, but don’t forget about Bing and Yahoo.
Turn your website and blog into rich resources for your audience by providing helpful and useful content and building a reputation as an expert in your field. In time, this will help you build a following and generate more leads.
Be generous with your audience, offering them not only rich content, but also frequent discounts, promotions, and giveaways. Whether you do this through your blog or social media profile, it’s a sure way to increase engagement levels.
Integrate calls to action into your website. Not all of them must be directly related to sales, though. Use calls to action to encourage people to subscribe to your newsletter, follow you on social media, download your e-book or case study, or share your blog content on social media.
Use a compelling email marketing strategy to keep in touch with your leads. Offer them personalized offers, but don’t bombard them with emails. In spite of the advent of social media, newsletters remain a powerful tool for online marketing for small businesses.
Focus your social media efforts on Twitter and Facebook, making an effort to create fresh and useful content, engage with your audience, and answer their questions. Be active on other social media sites as well, including LinkedIn, YouTube, or Instagram but don’t take on more social networks than you can handle.
Harness the power of landing pages. Landing pages help you convert the traffic you get into sales, by offering leads an offer they can’t refuse. Make sure your landing page is beautifully designed, highlights the benefits of whatever it is you are offering, features a call to action, and uses a simple and uncomplicated form that doesn’t ask for too much personal information.
Track your online marketing efforts. A dynamic approach to online marketing for small businesses with constant adjustments and fine-tuning yields the best results. This becomes easier to achieve if you use an Internet marketing analysis suite that has at least, a powerful traffic and analytics tool.
Use the services of a professional online marketer. If you do not have enough time to put into practice online marketing strategies, it is better to ask a professional to do it for you than not to do it at all.
We hope you will use these marketing ideas for small business to get more out of your marketing campaign. Good Luck