A simple answer to “what is online marketing?” would be that online marketing, also known as Internet marketing or search engine marketing, is a set of tools and practices for promoting products, services, and brands on the Internet. Online marketing can be used to promote both physical products available in brick-and-mortar shops and purely digital products, such as e-books or premium website templates.
Unlike traditional marketing, which is often limited by location and other factors, online marketing can reach more channels more quickly, while using tools that are not available to traditional marketers. It’s important to understand, however, that online marketing and traditional marketing are not mutually exclusive; they can one work together, one complementing the other, to improve reach and increase results. Read more
Not familiar with the basics of SEO (Search Engine Optimization)? It’s the practice of improving a website’s search engine ranking by optimizing the content for relevant keywords, building strong backlinks, and engaging in content marketing. Search engine optimization helps websites attract targeted prospects.
Today, your prospects rely overwhelmingly on the search engines to help them find the products and services you sell. If your website doesn’t appear on page one of the search results, you are missing out on a lot of new business. Read more